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Valerie Chittester
Sep 133 min read

Why Every New Business Needs a Solid Business Plan

Starting your own business is exhilarating—new ideas, endless potential, and the freedom to shape your future. But excitement alone won't keep the lights on. A clear and detailed business plan will.


A business plan is more than a document; it’s your roadmap. It shows you where you’re going, how you’re getting there, and what obstacles may pop up along the way. But why exactly do you need a business plan, and how do you find the answers you need to create one?


The Importance of a Business Plan

  1. Clarifies Your Vision: A solid business plan forces you to clearly define what your business will do, who your customers are, and how you'll solve their problems. Without clarity, it’s easy to get lost in the daily grind, chasing goals that don’t align with your long-term vision.

  2. Attracts Investors and Secures Funding: Banks, investors, and even business partners will expect to see a well-thought-out plan. They need to know how their money will be used and how you plan to make it back—ideally, with interest. Without this, securing capital is next to impossible.

  3. Guides Your Marketing and Sales Strategy: Your business plan breaks down who your target audience is, what they need, and how you’ll reach them. It lays the foundation for marketing campaigns and sales strategies that drive growth, rather than relying on guesswork or outdated tactics.

  4. Helps You Understand the Competition: Analyzing your competitors and finding your niche are critical components of any business plan. It ensures you understand the market, what you’re up against, and how to differentiate your product or service.

  5. Mitigates Risk: Running a business comes with challenges and unforeseen risks. A well-researched plan helps you foresee potential problems and outlines strategies to overcome them, keeping your business on track when surprises arise.

Finding the Right Answers

Building a comprehensive business plan might feel overwhelming, but it doesn't have to be. Start by asking yourself key questions:

  • Who is your target audience?

  • What problems are you solving for your customers?

  • What resources do you need?

  • How much will it cost to start and run your business?

  • What’s your competition like, and how will you stand out?


Research is essential. Tap into market data, industry reports, customer surveys, and financial forecasting tools to find the answers you need. But sometimes, you don’t even know where to begin.


Need Help? Jagged Edge Consulting Has You Covered


Creating a business plan shouldn’t stop you from achieving your entrepreneurial dreams. Whether you’re ready to tackle the process yourself or need guidance to get started, Jagged Edge Consulting LLC is here to help.


Our DIY business plan offers a step-by-step guide to crafting your own plan, with all the resources you need to move forward confidently. And if you hit a roadblock or need extra support, we’re ready to step in and assist in completing your plan.


Don’t let the lack of a business plan hold you back from success. Start building your future today with Jagged Edge Consulting LLC.


Head over to Jagged Edge Consulting LLC to purchase your DIY Business Plan and get started today!


Need a hand? Our hourly services are available to guide you through the process or take over where you need extra help. First one hour consultation and proposal are at no charge to you!





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